Virtual Reality (VR) tech is all around us and there are many opportunities for using it in the recruitment industry. It is an exciting phase of growth for VR with forecasts suggesting a continuation in this trend in the coming years. It is estimated that by 2022, the virtual and augmented reality market is poised to grow to the tune of more than $209 billion. This could open up some exciting options for organizations that are looking to innovate when it comes to workforce management and recruitment. Top IT staffing firms can make innovative use of VR, to establish a brand image and to engage potential candidates.
Let’s understand the impact of virtual reality on recruitment and how to make it work to your advantage.
Testing Candidate Skills and Aptitude
One key area where VR and similar technologies can provide exciting avenues for employers is testing the ingenuity and skills of the candidates. Last year, a leading British car manufacturer used a mixed-reality application to use novelty and innovation in its recruitment process. To test its job applicant’s software and electronic engineering prowess, the organization presented them with a code solving challenge. Applicants who were successful in breaking the code were given first preference in the hiring process.
IT Staffing companies can utilize VR as an opportunity for candidate assessment to which this approach also enhances the applicant experience. IT Staffing companies realize that it can boost brand image and provides recognition to the employer for innovation, thinking out of the box and for providing an unusual candidate experience.
At times, certain key roles in the organization may be based out of different environments and locations. VR can be employed in such situations to familiarize the candidate with the job reality with respect to the location and workspace. Job placement agencies utilize this aspect of VR to their benefit to create a ‘wow experience’ for the candidate.
VR allows a candidate to get a first-person perspective of their prospective future workspace. The British Army recently utilized virtual reality to give participants a glimpse into driving a tank and even parachuting. By providing the candidates a compelling and clear insight into the working environment, this helps improve the candidate’s understanding of the job. This also ensures that the candidates are fully invested in the recruitment process and really want to work for the company.
Another example is, a team at Intuit spent about ten days to create a par excellence VR experience that revolved around the company culture, to showcase to the students of the University of Washington attending a design fair. The students were able to explore Intuit’s workplace and they loved the opportunity to do so at the event and due to the positive impact of VR, Intuit’s Net Promotor Score went from a prior event of -60, to favorable +30.
A good staffing agency realizes that diverse age groups in the workforce can be beneficial and are important to the organization. The recruitment process should appeal to both ambitious young candidates and seasoned candidates alike. Using virtual reality for recruitment can prove to be effective in capturing the interest and engaging motivated young professionals, who are used to cutting edge technology in their everyday life. This can assist staffing agencies who try to maintain a good combination of experience and youth while recruiting, to give the organization a much needed competitive edge over its competitors.
A Berlin-based logistics provider changed their recruitment strategy to include VR headsets, which were used to approach candidates at job and career fairs. Using a VR strategy, this organization was able to give insight on specific roles to the prospective candidates and were able to attract young professionals. The head of talent acquisition also noted that using VR led to high-quality applicants who were able to understand the expectations of the job roles.
Replicating everyday challenges
It can be challenging to demonstrate to potential candidates, everyday challenges that an employee might face in the workplace. Virtual Reality can help employers using VR to overcome this problem. VR effectively can put candidates in various situations that are common and unique to their workplace.
Commonwealth Bank of Australia went one step ahead and created an entire VR-based career experience for potential candidates. This helped them test the applicant’s prowess for agile thinking and showed the candidate a glimpse into the work culture at the bank.
Consumer foods giant General Mills ensures it stands out at job and career fairs, by equipping its staff with virtual reality. They give prospective applicants a virtual tour of the company’s headquarters, which typically draws a big crowd and receives a great response. As per the IT director of the company, applicants are drawn by the technology and the VR catches their attention, even before experiencing the video tour. More and more job placement agencies are also using VR to stand out in a crowd and give a push to the organization’s brand image.
As the recruitment processes continue to evolve and improve, the ability of VR to be molded into an organization’s forward-thinking approach is set to gain importance. Virtual reality holds great promise for recruiters and organizations alike, in terms of what can be achieved through technology innovation and experimentation.
Author Bio: Swapnil Uchil
Swapnil has 7+ years of experience in e-learning and corporate training. He has expertise in learner-centered pedagogy, skill development and training need analysis. He holds a Bachelor’s degree in Science and believes in the principles of life-long and experiential learning. In leisure, he enjoys trekking and sketching.